Marketing For Dummies

• Author: Alexander Hiam
• Language: English
• Publisher: For Dummies; 4 edition (May 5, 2014)
• Pages: 384
• Size:  6 MB
• Format: pdf
• ISBN: 978-1118880807

Learn to:

• Craft a strategic and creative marketing plan
• Conduct market research to inform your decisions
• Deliver your message to customers where they actually are
• Get your pricing, distribution, and sales in order

Everything you need to become a marketing guru
Whether it’s boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this updated edition of the classic marketing bestseller has everything you need. Prepare to enter anew—and successful—phase of marketing your business.

• Make your mark — get to know your customer, strengthen your strategy, and write a winning marketing planBeat the competition — research your customers, competitors, and industry; engage your marketing imagination; and pump up your marketing communications
• Message effectively — maximize your advertising efforts with perfect print and e-brochures, outstanding outdoor ads, unbeatable broadcast messages, and more
• Practice Marketing 2.0 — drive traffic to your brand by providing expert content online and using social media to engage with consumers
• Brand boldly — establish a brand identity, create a logo, design a product line, and burn your brand into your customers’ minds

Open the book and find:

• When and why to do market research
• The latest on QR codes, web marketing, and social media
• Face-to-face marketing opportunities worth embracing
• How to beat the odds with direct marketing
• Ways to make your brand stand out
• Guidance on succeeding in sales and service
• Common marketing mistakes to avoid
• Tips for boosting web sales