- Author: Carmine Gallo
- Language: English
- Published: 2010
- Page:-
- Format: epub
- Size: 1.8 MB
CONTENTS
- SCENE 1: "Plan in Analog." In this chapter, you will learn how truly great presenters such as Stave Jobs visualize, plan and create ideas well before they open the presentation software.
- SCENE 2: "Answer the One Question That Matters Most." Your listener are asking themselves one question and one question only: "Why should i care?" Disregard this question, and your audience will dismiss you.
- SCENE 3: "Develop a Messianic Sense of Purpose." Stave Jobs was worth more than $100 million by the time he was twenty-five, and it didn't matter to him. Understanding this one fact will help you unlock the secret behind Jobs's extraordinary charisma.
- SCENE 4: "Create Twitter-Like Headlines." The social networking site has changed the way we communicate. Developing headlines that fit into 140-character sentences will help you sell your ideas more persuasively.
- SCENE 5: "Draw a Road Map." Stave Jobs makes his argument easy to follow by adopting one of the most powerful principles of persuasion: the rule of three.
- SCENE 6: "Introduce the Antagonist." Every great Stave Jobs presentation introduces a common villain that the audience can turn against. Once he introduces an enemy, the stage is set for the next scene.
- SCENE 7: "Reveal the Conquering Hero." Every great Stave Jobs presentation introduces a hero the audience can rally around. the hero offers a better way of doing something, breaks from the status quo, and inspires people to embrace innovation.
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