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Wednesday, May 6, 2015

The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age



  • Author: Robert Wachter
  • Language: English
  • Publisher: McGraw-Hill; 1 edition (April 1, 2015)
  • Pages: 320
  • Size:  6 MB
  • Format: pdf
  • ISBN-13: 978-0071849463

From Robert Wachter, Modern Healthcare’s #1 Most Influential Physician-Executive in the US
While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare’s ills.
But medicine stubbornly resisted computerization – until now. Over the past five years, thanks largely to billions of dollars in federal incentives, healthcare has finally gone digital.
Yet once clinicians started using computers to actually deliver care, it dawned on them that something was deeply wrong. Why were doctors no longer making eye contact with their patients? How could one of America’s leading hospitals give a teenager a 39-fold overdose of a common antibiotic, despite a state-of-the-art computerized prescribing system? How could a recruiting ad for physicians tout the absence of an electronic medical record as a major selling point?
Logically enough, we’ve pinned the problems on clunky software, flawed implementations, absurd regulations, and bad karma. It was all of those things, but it was also something far more complicated. And far more interesting . . .
Written with a rare combination of compelling stories and hard-hitting analysis by one of the nation’s most thoughtful physicians, The Digital Doctor examines healthcare at the dawn of its computer age. It tackles the hard questions, from how technology is changing care at the bedside to whether government intervention has been useful or destructive. And it does so with clarity, insight, humor, and compassion. Ultimately, it is a hopeful story.
"We need to recognize that computers in healthcare don’t simply replace my doctor’s scrawl with Helvetica 12," writes the author Dr. Robert Wachter. "Instead, they transform the work, the people who do it, and their relationships with each other and with patients. . . . Sure, we should have thought of this sooner. But it’s not too late to get it right."
This riveting book offers the prescription for getting it right, making it essential reading for everyone – patient and provider alike – who cares about our healthcare system.
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Sunday, May 3, 2015

Traction: A Startup Guide to Getting Customers



  • Author: Gabriel Weinberg and Justin Mares
  • Language: English
  • Publisher: S-curves Publishing; First edition (August 25, 2014)
  • Pages: 258
  • Size:  3 MB
  • Format: epub
  • ISBN-13: 978-0976339601

Most startups end in failure.  Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.
This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.
Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today's startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.
"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist
Too often, startups spend months (or years) building a product only to struggle with traction once they launch. This struggle has startups trying random tactics - some ads, a blog post or two - in an unstructured way that leads to failure. Traction shows readers how to systematically approach marketing, and covers how successful businesses have grown through each of the following channels:

  • Viral Marketing
  • Public Relations (PR)
  • Unconventional PR
  • Search Engine Marketing (SEM)
  • Social and Display Ads 
  •  Offline Ads 
  • Search Engine Optimization (SEO) 
  • Content Marketing 
  • Email Marketing 
  • Engineering as Marketing 
  • Target Market Blogs 
  • Business Development (BD) 
  • Sales 
  • Affiliate Programs 
  • Existing Platforms 
  • Trade Shows 
  • Offline Events 
  • Speaking Engagements 
  • Community Building
This book draws on interviews we conducted with the following individuals:
  • Jimmy Wales, Co-founder of Wikipedia
  • Alexis Ohanian, Co-founder of reddit
  • Eric Ries, Author of The Lean Startup
  • Sam Yagan, Co-founder of OkCupid and CEO of Match.com
  • Jason Cohen, Founder of WP Engine
  • Chris Fralic, Partner at First Round Capital
  • Rand Fishkin, Founder of SEOmoz
  • Noah Kagan, Founder of AppSumo
  • Jason Kincaid, Blogger at TechCrunch
  • Alex Pachikov, Co-founder of Evernote 
  • Ryan Holiday, Exec at American Apparel
  • Andrew Warner, Founder of Mixergy
  • Garry Tan, Partner at Y Combinator
  • and many more.

http://adf.ly/1GF8xT
 

Friday, May 1, 2015

The Art of Social Media: Power Tips for Power Users



  • Author: Guy Kawasaki and Peg Fitzpatrick
  • Language: English
  • Publisher: Portfolio (December 4, 2014)
  • Pages: 208
  • Size:  6 MB
  • Format: epub
  • ISBN-13: 978-1591848073

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

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