- Author: Shiv Singh, Stephanie Diamond
- Language: English
- Publisher: For Dummies; 3 edition (December 15, 2014)
- Pages: 432
- Size: 18 MB
- Format: pdf
- ISBN: 978-1118985533
Learn to:
- Grasp the latest trends in social media marketing
- Build and launch a campaign for a small or large business
- Find your unique voice in social media marketing
- Take advantage of fast and cost-friendly ways to reach youraudience
Your guide to making waves in social media marketing
Social media marketing is a fast, affordable, and effective wayto reach your customers — but it’s competitive andalways evolving. This friendly guide distills the core concepts,trends, and recommendations down to bite-sized nuggets, giving youexpert and approachable guidance on using social media to maintainyour rep as a marketing maven.
- Talk the talk — get to know your social media marketingcompetitors, develop your unique social media voice, and launchsuccessful campaigns
- Find your place — explore social media marketingstrategies for established sites like Facebook®,Twitter®, and YouTube® as well ason new and emerging sites
- Everything old is new again — practice social mediamarketing on your website, become an authentic and engagedadvertiser, build a mobile campaign, and make the move towardreal-time marketing
- More bang for your buck — understand how social mediamarketing is a highly effective way to make the most of low-cost,timely online initiatives that resonate with customers and makeyour brand viable in a saturated market
- How to get into the social media frame of mind
- Tips for developing a content and distribution strategy
- Why you shouldn’t forget about Pinterest and Tumblr
- Strategies for marketing via niche networks and onlinecommunities
- How to apply metrics to the social media realm
- The lowdown on social media governance
- Top social media tools you shouldn’t be without
- Must-read social media marketing blogs
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