Facebook Marketing All-in-One For Dummies

• Author: Andrea Vahl, John Haydon, Jan Zimmerman
• Language: English
• Publisher: For Dummies; 3 edition (August 18, 2014)
• Pages: 792
• Size:  28 MB
• Format: pdf
• ISBN: 978-1118816189

9 BOOKS IN 1

• Joining the Facebook Marketing Revolution
• Claiming Your Presence on Facebook
• Adding the Basics
• Building, Engaging, Retaining, and Selling
• Understanding Facebook Applications
• Making Facebook Come Alive
• Facebook Advertising
• Advanced Facebook Marketing Tactics
• Measuring, Monitoring, and Analyzing

Make a splash with the latest Facebook marketing strategies
Looking to promote yourself, your goods, or your services on Facebook? You’ve come to the right place! Inside, nine mini books cover the essentials, giving you step-by-step guidance on creating a successful Facebook marketing campaign, from setting upa fan page to analyzing results—and everything in between. Get ready to watch your business grow!

• Facebook Marketing 101 — define your ideal audience, identify demographics, determine your goals, set a budget, and create a killer Facebook marketing plan
• Make your presence known — set up your new business Page, arrange what your visitors can see, and use your personal Profile to support your business
• If you build it… — find out how to build visibility for your Page, engage and retain your community, and expand your e-commerce products and services
• There’s an app for that — customize your Page with Facebook apps, use iFrame apps to create custom tabs, and safely use third-party applications
• It’s a mad, ad world — discover how to create click-worthy Facebook ads, and get the know-how to test, measure, and modify your ads to get better results

Open the book and find:

• How to import your blog posts into your Facebook Page
• Instructions on connecting your Page to Twitter
• Tips and strategies for choosing a profile pic and cover photo
• Ways to use life events to support your business
• How to use events and contests to bring your Page to life
• Guidance on analyzing your marketing efforts
• Examples and case studies that illustrate best practices