Growth Hacker Marketing

• Author: Ryan Holiday
• Language: English
• Publisher: Portfolio(2013)
• Pages: 144
• Size:  253 KB
• Format: epub
• ISBN-13: 978-1591847380

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Building Microservices

• Author: Sam Newman
• Language: English
• Publisher: O'Reilly Media; 1 edition (February 20, 2015)
• Pages: 280
• Size:  5 MB
• Format: pdf
• ISBN-13: 978-1491950357

Distributed systems have become more fine-grained in the past 10 years, shifting from code-heavy monolithic applications to smaller, self-contained microservices. But developing these systems brings its own set of headaches. With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures.

Microservice technologies are moving quickly. Author Sam Newman provides you with a firm grounding in the concepts while diving into current solutions for modeling, integrating, testing, deploying, and monitoring your own autonomous services. You’ll follow a fictional company throughout the book to learn how building a microservice architecture affects a single domain.

• Discover how microservices allow you to align your system design with your organization’s goals
• Learn options for integrating a service with the rest of your system
• Take an incremental approach when splitting monolithic codebases
• Deploy individual microservices through continuous integration
• Examine the complexities of testing and monitoring distributed services
• Manage security with user-to-service and service-to-service models

Understand the challenges of scaling microservice architectures

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.

• Author: BRENT SCHLENDER and RICK TETZELI
• Language: English
• Publisher: Crown Business (March 24, 2015)
• Pages: 464
• Size:  2 MB
• Format: epub
• ISBN-13: 978-0385347402

Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.

Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.

A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.